Beauty Archives WhatUTalkingBoutWillis begins not with a product launch or a glossy campaign, but with the quiet click of an old blog post loading on a screen. There is nostalgia in the pixels—an echo of early internet beauty culture, when personal voice mattered more than algorithms and beauty was something explained, debated, even argued with affection. The phrase itself feels playful, borrowed from pop culture’s shared memory of Diff’rent Strokes and its immortal line, “Whatchu talkin’ ’bout, Willis?”. It signals humor, skepticism, and a refusal to take beauty too seriously—even while taking it deeply personally. Origins Rooted in Early Digital…